Nerd pride
The Nerd Pride movement, modeled on the Gay Pride movement, was started at MIT by Professors Gerald Sussman and Hal Abelson. Nerd pride paraphernalia includes baseball hats, buttons and - of course - pocket protectors.
"My idea is to present an image to children that it is good to be intellectual, and not to care about the peer pressures to be anti-intellectual. I want every child to turn into a nerd - where that means someone who prefers studying and learning to competing for social dominance".
-- Gerald Sussman, quoted by Katie Hafner, "New York Times", 1994-08-29.